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AI tool · Image creation

Sora

AI toolImage creation

OpenAI Sora 2: a "world simulator" that creates realistic videos with synchronised sound from text.

What it is

AI generation of video and images.

Sora 2, released in September 2025, changed expectations of video from text. Unlike its predecessor, it did not come out as just a model but as a social app for iPhone, which put OpenAI in direct competition with TikTok and Instagram Reels. Analysts call it a "world simulator" because it understands physics and that objects stay the same.

Tool website

What it does

What it does

  • Sound synchronised directly in the model: dialogue and sound effects match the action
  • Cameos: putting your own likeness into videos with safety measures
  • Understands physics and that objects stay the same ("world simulator")
  • A social app for iPhone, not just a model
  • Licensed Disney/Marvel/Star Wars content

Good for

  • Creative video from a text prompt
  • Marketing video materials
  • Realistic videos that respect physics

Not for

  • Static image outputs and branding
  • Use where you are not willing to deal with invite-only access

Pricing

Pricing

  • Free tierzdarmaInvite only, limits depending on availability
  • ChatGPT Pro200 USD/moSora 2 Pro: 1080p, no watermarks

Our verdict

The current top of video from text thanks to synchronised sound and an understanding of physics. Access is limited, though, and quality output requires a paid tier.

Why we use it

We use Sora 2 for creating videos and images. The model excels at creating realistic videos from a text prompt with synchronised sound. It suits creative video and marketing materials.

Start here

15 minutes is enough for you to know whether it makes sense.

You tell us what is bothering you. We tell you whether we can help, roughly what it costs and where I would start in your place. No presentation.

Address
Legerova 1820/39, Praha 2

Your plan:

AI Setup Day, from 1,396 EUR

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