Case · Marketing
Hundreds of brand-consistent creatives from one manual.
Generating product creatives for Sklik Branding and Meta Ads in line with the brand manual.
Model case: we assume the company looks like this and show how much it would yield.
- Model case
- OpenAI
- Make
- Sklik Asset
Starting point
A design team that can't keep up
Black Friday needs hundreds of formats and the designers can't keep up. On top of that, Sklik rejects banners because of its rules on text in banners. The result is waiting and missed deadlines.
- Before
Missing deadlines
MANUAL DESIGN
- After
Real-time generation
BANNER FACTORY
What we would build
Production process
From the product list to finished banners.
- 01
Input
Form / Airtable
- 02
Generation
DALL-E 3 + templates
- 03
Approval
Slack notification
- 04
Export
Google Drive
- Airtable · Data source
- Make · Connecting the steps
- OpenAI · DALL-E 3
- Bannerbear · Image generation
Rollout steps
How the rollout would go.
- 01
DAY 01
Brief for the AI
Templates and a brief so the AI produces the graphics.
- 02
DAY 03
Automatic checks
Automatic quality control of the creatives.
vision.analyze(image)
- 03
DAY 06
Scaling up
Connecting to the product list (feed).
Model assumptions
Where the result comes from.
We take a typical company from the sector and the situation from the brief, add labelled assumptions and calculate the result. If the inputs change, so does the result, so you can recalculate it for your own company.
Model company
A model e-shop ahead of Black Friday. The campaign needs hundreds of banners for Sklik Branding and Meta Ads and the designers cannot keep up.
Inputs
- Products in the campaign (assumption)
- 40
- Formats (Sklik, Meta) (assumption)
- 8
- Variants per format (assumption)
- 3
- Making one banner by hand (assumption)
- 20 min
- With AI: checking and approving a banner (assumption)
- 2 min
- Labor rate (assumption)
- 24 EUR / h
Calculation step by step
- 01
Banners in total
40 × 8 × 3= 960
- 02
Manual production
960 × 20 min= 19 200 min (320 h)
- 03
Production with AI
960 × 2 min= 1 920 min (32 h)
- 04
Time saved
1 − 32 h ÷ 320 h= 90 %
- 05
Value of the saved time
(320 h − 32 h) × 24 EUR= 6,912 EUR
This is a gross saving of time and money. We include the cost of rollout and running only where it is visible in the calculation.
Model results
What would change after rollout.
- Model case
960 banners
40 products × 8 formats × 3 variants from one brand manual
Scope
- Model case
−90 %
From 320 h to 32 h, 6,912 EUR
Time
Your numbers belong in the model, not ours. The calculator shows where to start, and we work out the real values on your data.
Start here
15 minutes is enough for you to know whether it makes sense.
You tell us what is bothering you. We tell you whether we can help, roughly what it costs and where I would start in your place. No presentation.
- jakub@transformuj.ai
- Phone
- +420 773 070 090
- Address
- Legerova 1820/39, Praha 2