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Case · Real estate

From a photo to a property listing in 30 seconds.

AI that sees a property photo and writes an emotive sales listing + generates social posts.

Model case: we assume the company looks like this and show how much it would yield.

  • Model case
  • Vision AI
  • Make
  • Instagram API

Starting point

Writing listings by hand vs. AI

Agents spend hours writing copy, up to 3 hours on a single listing. Most listings are dull ("2-bedroom flat for sale") and lack emotion, which drives the price down. The AI sees the photo, writes an emotive text and creates social media posts straight away.

  1. Before

    Boredom and routine: 3 hours per listing

    MANUAL WORK

  2. After

    Emotive copy and SEO in 30 seconds

    AI AUTOMATION

What we would build

How it works

From a photo of the property to a live listing.

  1. 01

    Input

    Uploading a photo from the phone

  2. 02

    Analysis

    GPT-4o looks over the interior

  3. 03

    Writing

    Writing the sales listing

  4. 04

    Delivery

    Email draft and social media posts

Tools
  • Telegram · Upload interface
  • Make · Connecting the steps
  • OpenAI · Photo recognition and copywriting
  • Dropbox · Photo storage

Rollout steps

How the rollout would go.

  1. 01

    DAY 01

    Testing photo recognition

    Testing how well the AI picks up interior details: floors, light, materials.

  2. 02

    DAY 03

    Writing style

    Creating writing styles (investment and family agent) so the texts don't repeat.

  3. 03

    DAY 06

    Integration

    Plugging it into the agents' work and automatic posting to social media.

    Sreality + Instagram API

Model assumptions

Where the result comes from.

We take a typical company from the sector and the situation from the brief, add labelled assumptions and calculate the result. If the inputs change, so does the result, so you can recalculate it for your own company.

Model company

A model real estate agency where the agent writes each listing by hand, up to 3 hours per listing. The texts are short and unemotional.

Inputs

Writing a listing by hand
3 h
With AI: uploading photos (assumption)
3 min
With AI: review and edits by the agent (assumption)
15 min
Listings per month (assumption)
20
Labor rate (assumption)
24 EUR / h

Calculation step by step

  1. 01

    One listing by hand

    3 h × 60= 180 min

  2. 02

    One listing with AI

    3 min + 15 min= 18 min

  3. 03

    Speed-up

    180 min ÷ 18 min= 10×

  4. 04

    Time saved per month

    20 × (180 min − 18 min)= 3 240 min (54 h)

  5. 05

    Value of the saved time per month

    54 h × 24 EUR= 1,296 EUR

This is a gross saving of time and money. We include the cost of rollout and running only where it is visible in the calculation.

  1. Model results

    What would change after rollout.

  2. Model case

    10×

    From 180 min to 18 min per listing, including the agent's review

    Speed

  3. Model case

    54 h / month

    20 listings × 162 min, 1,296 EUR

    Per month

Your numbers belong in the model, not ours. The calculator shows where to start, and we work out the real values on your data.

Start here

15 minutes is enough for you to know whether it makes sense.

You tell us what is bothering you. We tell you whether we can help, roughly what it costs and where I would start in your place. No presentation.

Address
Legerova 1820/39, Praha 2

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