CASE STUDY 2025

Assortment expansion
without an army
of translators.

Batch processing of thousands of products from German. Not just translation, but SEO optimization and parameter extraction.

Impact
5000 products
/ weekend

Translating Thousands of Items

High-quality translation of a 5k item feed takes months. Google Translate kills SEO.

MANUAL PROCESS
Manual Translations

Months of work & Expensive agencies

AUTOMATION
Processing Batch #402
50 items / sec
DE
CS
DE
Herren Laufschuhe X...
Pánské Běžecké...
DE
CS
Keywords ExtractedSEO Optimized
Powered by Make & AI
The Blueprint

Engine Architecture

XML feed ingestion, AI translation, extraction, and import to Shoptet.

Ingest
Make downloads supplier XML feed
AI Processing
GPT-5.2 translates and formats HTML
Extractor
Regex parameter extraction
Push
Shoptet API uploads in batches

Tech Stack

SMB
Make

Workflow automation platform

€29/mo
GPT-5.2v5.2

AI translation & formatting

DeepL API

Quality MT fallback

Pay-per-use
Shoptet APIv2.0

E-commerce import

⚡ Implementace: 1–2 týdny, rychlý start s SaaS nástroji

Vibe Coding Process

How did we build it in 12 days? We skipped lengthy specifications and went straight to code.

Speed5k items / weekend
Cost-90%
DAY 01 — PROMPTING

Prompt Tuning

System prompt tuning for terminology.

DAY 03 — TESTING

Test Batch

Test batch of 500 products.

make run --scenario test
DAY 05 — FULL RUN

Full Automation

Launching full automation.

Measured Results

Quality
SEO Ready
Unique texts, no duplicate content
Budget
Savings
90% cost reduction vs agency
Time to market is key. Who waits for manual translations loses the season.